I’m Kevin, a creative director, writer, and director.*
Here are things I’ve learned over my career:
The roadblock to doing great work is laziness.
It takes just as much time to produce a mediocre idea as it takes to produce a brilliant one. Opt for brilliant.
When hiring a creative, talent is the third thing you should look for. (One is common sense, two is heart.)
It’s much better to let a client kill an idea than to maim it.
If nobody likes crap, why is there so much crap?
Collaboration is a few people solving a problem. Not a lot of people creating a bigger one.
You hear better when you listen.
Often the client is right.
Contrary to the claims of most creative directors, I have yet to meet God.
The average cost to produce a TV spot is more than the average cost to buy a house.
Selling a great idea is as important as creating it.
The client is the ultimate creative director. Make sure you work for a good one.
Why is it when we market to women, we assume they lost their brains the minute they used their uterus?
It’s impossible for a bad idea to be executed if a bad idea isn’t presented.
If a client kills an idea you love, here’s a trick: Come up with another one.
Make new mistakes.
When people say, “the grass is always greener on the other side,” be that other side.
*I’m also an author, standup comic, and singer/songwriter.